GIVE AMAZING
THE CAMPAIGN WAS PRODUCED BY WAYFARER ENTERTAINMENT, AND
DIRECTED and EXECUTIVE PRODUCED BY FARHOUD MEYBODI.
THE GIFT OF ART
Sponsored by Lexus, Give Amazing exemplifies the profound impact of generosity during the holiday season. Notably, the short films represent a milestone for the brand, as it diverges from its conventional automobile-centric approach for the first time.
THE GIFT OF POETRY
Our impact campaign was crafted to ignite a movement focused on acts of giving and receiving around the holidays via the hashtag Give Amazing. Within a few days, the campaign clocked 10 million views on facebook and generated over $150,000.00 in donations to the Boys and Girls Club of America.